RCB celebrates Kannada heritage, to dub content videos in multiple languages

Royal Challengers Bengaluru (RCB) has long been a pioneer in the world of sports and digital content, with a fanbase that spans the globe. Over the last five years (2020-2024), RCB has consistently ranked as the most engaged IPL team on social media, setting new standards for how sports organizations connect with their audiences.

As part of its ongoing commitment to inclusivity, RCB is now taking the next step in expanding its reach with a bold, multilingual content strategy. Building on its strong ties to its Karnataka roots, RCB is deepening its connection with its fans by offering content in multiple languages, with Kannada as the first launch on the day of Karnataka Rajyotsava.

RCB’s Kannada Instagram page, launched recently, saw a tremendous response, amassing over 1.6 lakh followers in just one month. This highlights the team’s dedication to its local fanbase, while also reinforcing the importance of engaging in the native language to foster a deeper and more personal connection. With this digital strategy, RCB aims to make player stories accessible to all cricket lovers.